The history of Meccanocar has always been marked by the creation of its Calendar.
Every year, we tackle a different theme by riding the wave of sector innovation and trends, whilst still adding that touch of elegance for which we stand out. This year we drew inspiration from a Hollywood film, , the breakthrough film of 2023 that proved to be very high grossing film worldwide.
What movie are we talking about? Barbie!
But we were not happy with replicating some of the film’s settings; we went further. We took it as a bet, we catapulted Barbie into the Meccanocar world with the desire of having her reflect a theme close to our hears: the importance of being what you want to be.
What came out of it? An An original, fresh, ironic and iconic calendar. A mix of 5 images with a lively, bubbly character. So, in the Meccanocar world, Barbie abandons clothes and heels and wears a suit and comfortable work shoes, bathes in the Safe4You washing station, wears metal straps instead of jewellery, speeds around town on a trolley lift...and more! A new image to discover every two months.