Genoa, 23/09/2024 Meccanocar Italia , a leading supplier of professional tools for the automotive, craft, industrial and marine sectors, has entered into an exciting new collaboration with Vicky Piria – professional racing driver and television presenter for Sky Sport Formula 1. This partnership marks a significant step forward for the company, which has chosen an exceptional ambassador to embody its core values: innovation, passion and determination.
The partnership
Vicky Piria, a trailblazer in motorsport and currently the only Italian female driver competing in the E1 powerboat championship, will become the face of Meccanocar at events and promotional activities. During races, the Meccanocar logo will be prominently displayed on her racing suits and helmet, reinforcing the brand's presence in the world of sport.
Vicky Piria commented:
"I am truly honoured to be the first Brand Ambassador of Meccanocar Italia, a company that shares my passion for innovation and excellence in both the automotive and nautical sectors. Throughout my career, I've always sought to break down barriers and push beyond limits, and I see that same spirit in Meccanocar. I can't wait to begin this journey and represent a brand that values expertise and people."
Alberto Marsano, CEO of Meccanocar, said:
We're extremely pleased to have reached this agreement with Vicky Piria – the first brand ambassador in our company's history. Vicky is a consummate professional who aligns perfectly with our core markets – most notably automotive, and more recently, marine. What struck us most was her combination of professionalism and natural empathy, which mirrors our company ethos. Over the course of her career, Vicky has stood out not only as a skilled competitive driver across various motorsport categories, but also more recently as a knowledgeable and engaging TV personality, carving out her place in a still male-dominated industry.
About Vicky Piria
Vicky Piria is one of Italy's best-known drivers, currently competing in Porsche GT and the only Italian woman in the E1 powerboat championship. In addition to her successes on the track, she is an instructor for brands such as Ferrari, Alfa Romeo and Maserati and a television presenter for SkySport Italia F1. A passionate advocate for women in motorsport, Vicky is actively committed to promoting female empowerment within the industry.
Meccanocar – the choice of professionals
Founded in 2014, Meccanocar Italia builds on nearly forty years of experience and expertise inherited from Meccanocar Srl, quickly establishing itself as a trusted name both nationally and internationally in the automotive, craft, industrial and, more recently, marine sectors. Headquartered in Capannoli (Pisa), Italy, Meccanocar also operates a branch in France and maintains a strong presence across Europe through an exclusive distributor network.
Driven by a deep passion for its products and fuelled by continuous research and development, Meccanocar offers an extensive and diversified catalogue designed to meet the demands of its core markets.
For more information, visit www.meccanocar.com or contact customerservice@meccanocar.it.